Over the past two weeks, we have introduced our social platform KPI dashboard to track the key metrics for social platform startups. We first covered the high-level metrics (such as DAU, MAU and stickiness) and then took a deeper dive into content engagement. When we talked about engagement, we related…

Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and…

A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, inspired by our friend Christoph Janz at Point Nine Capital who created a KPI dashboard for early-stage SaaS, we have put together a KPI template for marketplaces. We recognize that every…