Posts Tagged: KPIs

Metrics that matter to social platforms (Part 2/3): Measuring engagement by content

Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and…
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The data we use to evaluate marketplace traction

At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are…
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