Metrics that matter to social platforms (Part 2/3): Measuring engagement by content
Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and your stickiness ratio. In the […]
Metrics that matter to social platforms (Part 1/3)
A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. As we have been developing our investment thesis on social platforms, we want to provide the similar information and tools. There are […]
Network effects on social platforms: why the quality of user matters
Back in July, we wrote about network effects in marketplaces and social platforms and how they are critical to defensibility. In the post, we talked about the difference between direct and indirect network effects, and how they may or may not relate to virality. Since then, we have been further developing our investment thesis on […]
Products that help power online marketplaces
As you’re building your marketplace, consider which tools and technology to leverage. There’s no reason to reinvent the wheel as new infrastructure solutions are emerging to help facilitate transactions on your platform, including: payment software, background checks, shipping and fulfillment solutions, and data privacy. With help from the Marketplaces Facebook Group, we have curated a […]
On the future of healthcare
It has been a while since we’ve written about healthcare. Our last update was in June 2014 when we shared what we were excited about: patient-doctor networks and patient health data. This hasn’t changed but we’ve certainly learned more from the many founders and physicians who we have spoken to over the past year. We […]