The data we use to evaluate marketplace traction
At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are many factors to consider (Bill […]
V1’s latest investment: Headout, a last minute marketplace for tours, activities and experiences
We’re thrilled to announce our newest investment: Headout, an on-demand mobile concierge that helps travellers discover and book last-minute activities during vacations at great prices. Headout makes discovering new cities easy and spontaneous. As frequent travelers, we have been watching this space for a while, but most players took a web-first, mobile-second approach. Web-first doesn’t […]
The emergence of managed marketplaces: greater opportunities but a lot more risk
One of the more interesting developments over the past few years is the emergence of managed marketplaces. The term means different things to different people, but I consider it a marketplace that not only connects buyers and sellers, but takes on additional parts of the value chain to deliver a better overall experience. For example, […]
How can a marketplace start-up disrupt the incumbent?
Last week, my post on “Marketplace dynamics: buyer mindshare is key to building a moat” generated good discussion about the best strategies to disrupt existing marketplaces and get past the incumbent’s moat. It’s certainly an important topic to any founder or entrepreneur looking to break into an existing market. The discussion was sparked by Jonas’ […]
Marketplace dynamics: buyer mindshare is key to building a moat
Most marketplaces start off by providing a unique supply of products/services. Demand follows supply, and so the flywheel of supply and demand begins. However, as a marketplace gains popularity, its supply inevitably becomes less and less unique. I know this firsthand. At AbeBooks, our booksellers initially listed only with us, but then started to list […]