3 lessons from a customer-obsessed company
Last week, I attended a fascinating talk about Customer Obsession given by Kim Rachmeler at version one’s portfolio company, Frontdesk. Kim spent 10 years at Amazon.com, where she served as VP of Worldwide Customer Service, CIO International, among several other critical roles. While it’s no secret that Amazon.com is a customer-centric company, Kim shared a […]
The truth about onboarding costs
Conventional wisdom says that web-based companies must be scalable on all levels. Start-ups should avoid any kind of manual intervention or heavy lifting to acquire, onboard or retain users… after all, users automatically flock to, sign-up to and stay with great products. However, as we’ve seen time and time again, conventional wisdom doesn’t always know […]
The engagement threshold: transforming one-time customers into repeat business
Are you focused on new sales or bringing in loyal, repeat customers? Whenever a business is completely dependent on new customers, it’s vulnerable. Not only are customer acquisition costs high, but new customers are just as likely to turn to any new competitor that enters the market. The better a company is at turning one-time […]
How to evaluate launch success?
For every start-up, launch day is THE big day. The day you have been working for over weeks and months, the day that you are finally showing your “baby” to the world. And while you are excited to get feed-back from users and customers, you are also asking yourself how success at launch day looks […]
Market stage: stop developing features, focus on activating and retaining users
Image by http://www.flickr.com/photos/joi/2659065551/ via CrunchBase I finally got around reading Dave McClure’s investment thesis and agree with almost all he says. There is one especially interesting paragraph when Dave talks about the “market stage” which caught my attention as it has been the topic of discussion with a few of my portfolio companies as of […]