Go Big or Go Home: It’s a binary outcome for marketplace start-ups
It’s typically a binary outcome for marketplace start-ups at the beginning: either you figure out the chicken-and-egg problem or you don’t. But, marketplaces can face a binary outcome at the other end too: either you scale your marketplace into a large, stand-alone company that can go public, or you find yourself with few other exit […]
Moving from the niche to the masses
If you’re building a software/social/ecommerce startup, then at one point or another, you have been advised to start in a niche market and expand into the masses. This is solid advice: when your product is focused on a slice of the market, it’s much easier to customize your solution for the specific needs of those […]
How we determine valuations for marketplaces
I often get asked about how to determine the valuation for a marketplace startup that is starting to scale. So I’ll run through some basic math for how we value marketplaces at version one. The main multiple we like to use for marketplace businesses is GMV (Gross Merchandise Volume…the total volume of goods sold on […]
How to seed your marketplace
The earliest days in a marketplace are a tricky time. As I’ve discussed before, there’s a chicken and egg problem when it comes to supply and demand: customers need supply, and suppliers need customers. But it’s nearly impossible to ramp up supply and demand in lock step. We’ve found that in most cases it’s best […]
How can a marketplace start-up disrupt the incumbent?
Last week, my post on “Marketplace dynamics: buyer mindshare is key to building a moat” generated good discussion about the best strategies to disrupt existing marketplaces and get past the incumbent’s moat. It’s certainly an important topic to any founder or entrepreneur looking to break into an existing market. The discussion was sparked by Jonas’ […]