When it comes to market opportunities, you can either build a better product in an existing market, or create a brand new market altogether. In the first case where the product category and market are mostly defined, the playbook is relatively straightforward. Potential customers already know they have a need…

When we look at investment opportunities, we need to consider the type of market that the potential investment is in. How much room is there for a market leader or leaders? Is it winner-takes-it-all or winner-takes-almost-all? Is there room for multiple potential winners? Winner takes all These markets are driven…

Last week, I attended a fascinating talk about Customer Obsession given by Kim Rachmeler at version one’s portfolio company, Frontdesk. Kim spent 10 years at Amazon.com, where she served as VP of Worldwide Customer Service, CIO International, among several other critical roles. While it’s no secret that Amazon.com is a…