So you just raised your A round, now what?
Last week, we kicked off a blog series to help founders determine their company’s core priorities and strategies at each stage of the progression from seed to Series A and Series B. In the previous post, we outlined what startups should focus on right after raising a seed round. The next stage in the journey […]
Technology Redefined Sales, Marketing, and HR: How to Hire for these Roles Now
I remember a time when we used to say “he’s a good sales person” or “she’s a great marketing leader.” However, it’s no longer so simple. Technological advances over the past decade have transformed sales, marketing, and HR organizations. Entirely new titles and functions have sprung up in the process. Founders need to understand what […]
Founders’ talents are the essential ingredients for your start-up
Over the years as an investor, I have come to realize just how much a start-ups’s DNA is driven by the original founders. The personalities, strengths, and focus of those first founders shape a business long after the individuals have moved on. In the early days, it is incredibly hard for a founding team to […]
Marketing has never been harder than it is today
There are more start-ups being launched than ever before, while at the same time there are more ways to reach an audience. As a result, consumers and companies alike are being bombarded with marketing messages…whether it’s in a social media newsfeed, in an email inbox, or through content marketing. Cutting through that noise has become […]
How to manage your inside sales team
For many SaaS companies, the effectiveness of the inside sales team is the key to scaling up. After all, other marketing channels often either hit a ceiling (i.e. inbound marketing, PPC, etc.) or simply aren’t efficient enough (i.e. all offline marketing activities). However, managing an inside sales team is tough and you need a well-oiled machine […]