Urgency and confidence
We have all seen numerous times how a good call to action can increase the conversion rate of a website. And we have also learned that trust elements (like a clear return policy) are equally important for conversions. Both work because consumers react best to the two underlying concepts: urgency and confidence. Interestingly enough most […]
Market stage: stop developing features, focus on activating and retaining users
Image by http://www.flickr.com/photos/joi/2659065551/ via CrunchBase I finally got around reading Dave McClure’s investment thesis and agree with almost all he says. There is one especially interesting paragraph when Dave talks about the “market stage” which caught my attention as it has been the topic of discussion with a few of my portfolio companies as of […]
4 key points to address in your startup pitch
I met with 10 early-stage startups in Seattle yesterday and it was a good reminder for me what some of the most important messages are that you want to bring across to an investor when you have a limited amount of time to present your company. Here are the 4 key points that I very […]
W Media Ventures today. W Media Ventures tomorrow.
Last week’s W Media Ventures CEO summit provided a good opportunity for me to reflect on where W Media Ventures stands today and where I want it to be in the near future. Over the last 2 years, W Media has evolved into one of the leading early-stage consumer Internet investors in the Pacific Northwest […]