Our (refocused) investment thesis
Over the years, we have invested in almost every category out there: from ad tech and content, to gaming, hardware, marketplaces, e-commerce, and SaaS. We’re constantly revisiting the types of businesses we should be investing in and refining our investment thesis driven by three key questions: Which markets/business types do we understand the best? Where can […]
Moving from the niche to the masses
If you’re building a software/social/ecommerce startup, then at one point or another, you have been advised to start in a niche market and expand into the masses. This is solid advice: when your product is focused on a slice of the market, it’s much easier to customize your solution for the specific needs of those […]
The evolution of the online marketplace: six big changes since Ebay
It has been twenty years since Ebay arrived on the scene and showed what happens when you bring people together over the Internet to do commerce. Since then, there has been tremendous innovation within online marketplaces. Startups have honed in on every vertical imaginable, branched out from product to services, and tested out new paths […]
Our guide to marketplaces

Note: We’ve updated this handbook — read the latest and greatest 3rd edition here! At Version One, we love marketplaces. Just look at our portfolio, and you’ll understand how important we think marketplaces are to the future of commerce. Over the past year, we have focused much of our blog content on helping marketplace founders […]
Products that help power online marketplaces
As you’re building your marketplace, consider which tools and technology to leverage. There’s no reason to reinvent the wheel as new infrastructure solutions are emerging to help facilitate transactions on your platform, including: payment software, background checks, shipping and fulfillment solutions, and data privacy. With help from the Marketplaces Facebook Group, we have curated a […]