Our latest investment: Shift Messenger, a communication tool designed for hourly workers
With more and more messaging platforms emerging, members within groups and communities are more likely to communicate across multiple platforms (SMS/iMessage, Whatsapp, WeChat, Facebook messenger, etc.), and therefore, in a less consistent and disparate manner. As a result, we feel there is a great opportunity for startups to provide a better, more targeted experience for […]
The importance of consistent messaging
You may have noticed that we recently revamped our website in conjunction with the Fund II launch. As we updated the content, we quickly discovered that many of the company descriptions on our Portfolio page were out of date. After all, startups iterate quickly, evolve, and even pivot. Without actively managing their digital presence, messaging […]