Metrics that matter to social platforms (Part 2/3): Measuring engagement by content
Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and your stickiness ratio. In the […]
Metrics that matter to social platforms (Part 1/3)
A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. As we have been developing our investment thesis on social platforms, we want to provide the similar information and tools. There are […]
The data we use to evaluate marketplace traction
At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are many factors to consider (Bill […]
Building your user engagement pyramid
One of the first blog posts that Boris shared with me when I was starting out is “Don’t forget your logged out users” by Fred Wilson. Fred notes that with many social platforms, a huge number of their regular users don’t actually login because they are able to derive value from their services on a “logged […]
How to evaluate launch success?
For every start-up, launch day is THE big day. The day you have been working for over weeks and months, the day that you are finally showing your “baby” to the world. And while you are excited to get feed-back from users and customers, you are also asking yourself how success at launch day looks […]