As social has become integral part of how web product are built these days, every new start-up pitch contains some social angle. While this is great to see, a few approaches seem to treat social as an afterthought and not the foundation of the business. A social commerce site will…
Image via Wikipedia After the investment in Empire Avenue last week I am very excited to announce another investment today: Barcode Hero‘s mission is to help shoppers in physical stores, through breakthrough mobile technology. Simply put, it is like a “Foursquare for shopping”: Barcode Hero users scan products at home…
Both Josh Kopelman and Fred Wilson have lately been pointing out that it is time for e-commerce 2.0 after we have seen a lack of innovation in this space for almost a decade. I have been thinking about concrete opportunities in the e-commerce vertical for some time now and wanted…
