The data we use to evaluate marketplace traction

At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are many factors to consider (Bill […]

Traction is the new IP

“Traction is the new IP” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. In today’s web landscape, word of mouth drives adoption […]