Over the years as an investor, I have come to realize just how much a start-ups’s DNA is driven by the original founders. The personalities, strengths, and focus of those first founders shape a business long after the individuals have moved on. In the early days, it is incredibly hard…

PayPal President David Marcus recently stirred up the hornet’s nest with a memo scolding employees for not installing and using the PayPal app. In part, the email read: “Everyone at PayPal should use our products where available. That’s the only way we can make them better, and better.” (you can…

We have all seen numerous times how a good call to action can increase the conversion rate of a website. And we have also learned that trust elements (like a clear return policy) are equally important for conversions. Both work because consumers react best to the two underlying concepts: urgency…