How to start making sense of your data
Now more than ever, companies are collecting large amounts of data at a high frequency. This is thanks to cheap storage and a multitude of tools available to automate the process (i.e. Google Analytics, Flurry, Mixpanel, etc.). While collecting data is one thing, finding meaning or actionable insights is another task altogether. Over the past […]
The importance of consistent messaging
You may have noticed that we recently revamped our website in conjunction with the Fund II launch. As we updated the content, we quickly discovered that many of the company descriptions on our Portfolio page were out of date. After all, startups iterate quickly, evolve, and even pivot. Without actively managing their digital presence, messaging […]
A visual guide to pitching
There are many great articles that outline what an entrepreneur should cover during a pitch, but very few discuss how to deliver that message in a compelling manner. That’s why I wrote, “A good story is the key to any pitch”, earlier this year. I thought I’d revisit this topic with my visual guide to […]
Introducing our latest investment: Shippo, simplified shipping for small e-commerce sites
Shipping is a huge pain point for smaller e-commerce businesses of any size. They don’t process enough volume to grant them bulk discounts from the major providers. It’s costly and resource-intensive to work with shipping carriers, and the barrier to entry is extremely high. Prices aren’t transparent and negotiating as a small business is next […]
Lessons from my first year at Version One
Today marks my first full year in VC at Version One. Over this time, I have grown so much and am happy to report that being an investor is still very much aligned with my core values. As I reflect on the past year, I want to share what I have discovered about these 3 core […]