Re-imagining the mobile use case
Google recently released the results of a new study on mobile search and conversions. Along with Nielsen, Google analyzed over 6,000 mobile searches and the actions that came after the search. While there are quite a few interesting findings (including the fact that 55 percent of conversions occur within the first hour of the mobile […]
Does your product pass the toothbrush test?
Repeat usage is one of the most important success factors for building a large, stand-alone company. It’s hard to grab people’s mindshare and create a loyal user base when people only need to use your product or service occasionally. One of the best metaphors I’ve come across to describe this reality is Google’s “toothbrush test” […]
Best word of advice: Simplify
I’ve noticed a common theme carries across most of the advice I’ve given to entrepreneurs lately, and that’s to s-i-m-p-l-i-f-y. For example: 1. Simplify your vision. If you find yourself rambling for minutes on end, it’s time to reign in your mission statement. Nobody will remember a 2 or 3 paragraph description, but they will […]
Lessons from a founder: how to deal with rejection
Guest post by Mischa Steiner-Jovic, founder and CEO of Awesense Wireless. You can follow him on Twitter. My skin thickens every time I hear a VC say “You’re building what? Why? You’re selling to whom?” or just a flat-out “that’s not a good idea.” Stepping outside the norm often elicits strong reactions and disbelief. Of course, […]
Never, ever outsource your core
It’s inevitable that any startup will lack expertise in some key areas needed to grow their business. The question is: should you hire and bring that expertise in-house or outsource it? Just last week, two startups reached out to get advice on this hire vs. outsource dilemma. The first startup, a vertical SaaS company, wondered […]