Growing a marketplace: how to spark the virtuous cycle
The virtuous cycle is the holy grail for online marketplaces. In this positive feedback loop, a high number of quality suppliers attract more customers; then more customers attract more suppliers to join. This cycle continues as a self-sustaining growth engine until both supply and demand reach critical mass to be “winner takes all.” But how […]
In the on-demand economy, disruption can come from above
Clayton Christensen has written the book on disruption. He’s one of Silicon Valley’s most popular business school professors and we often subscribe to his theory on disruption from below. With his theory “Disruptive Innovation,” Christensen states that “a product or service takes root initially in simple applications at the bottom of a market and then relentlessly […]
How to seed your marketplace
The earliest days in a marketplace are a tricky time. As I’ve discussed before, there’s a chicken and egg problem when it comes to supply and demand: customers need supply, and suppliers need customers. But it’s nearly impossible to ramp up supply and demand in lock step. We’ve found that in most cases it’s best […]
What’s the right business model for your marketplace?
I recently came across a good story about pivoting and how hard it can be to find the right monetization model for your marketplace. Thumbtack is a platform that helps people find service professionals (photographers, painters, home contractors, movers, etc.). My friend (and Thumbtack CEO) Marco Zappacosta described how the company first tried transaction fees, then a […]
Why there won’t be an Uber in every vertical
The success of Uber has inspired hundreds of startups to call themselves the “Uber of X, Y, or Z.” There are now apps to order groceries, have you car washed, get legal counsel, and much more. Uber is part of a broad category of on-demand mobile services. Thanks to smartphones and cloud computing, it’s easier than […]