Call it the Fred Wilson school of thought but hanging at the Union Square Ventures offices in the past month has really convinced me that I should blog more. And I have already started to do so in the past weeks (here, here, or here). Why?

• It is a great way of connecting with your customers / audience and spreading your thoughts. Take Mint‘s incredible success with their blog (leading to their $170 million sale to Intuit) or Fred Wilson’s blog at avc.com that attracts tens of thousands visitors every day. Or look at how Chris Dixon suddenly went from an angel investor mostly known in NYC to one of most followed seed investors in the country.
• It is the easiest way to get feed-back: comments on blog posts are just one feed-back channel but putting out your thoughts usually starts a lot of new conversations that you wouldn’t have had before. So when I put up a post last week looking for the StartupCFO of Vancouver, I got 5 leads within a couple of days.
• It helps structure your own thoughts and ideas. Blogging is a lot of work but it really forces you to think through a problem in a concise way.

I am most definitely not the first person to say that blogging is important but take this post as an encouragement if you have been thinking about starting a blog for a long time and just needed a little push. I needed it, I got it – you got it now, too!