Both Josh Kopelman and Fred Wilson have lately been pointing out that it is time…
Entrepreneurship
It has taken some time but mobile commerce finally feels ripe to take off and I personally think that there are tremendous opportunities for start-ups in this space. Over the past couple of months, I spent some time with my portfolio company KimaLabs on product opportunities in the m-commerce space and was really excited to […]
Both Josh Kopelman and Fred Wilson have lately been pointing out that it is time…
After I got asked twice yesterday about where I currently saw opportunities in the consumer…
It has taken some time but mobile commerce finally feels ripe to take off and I personally think that there are tremendous opportunities for start-ups in this space. Over the past couple of months, I spent some time with my portfolio company KimaLabs on product opportunities in the m-commerce space and was really excited to see their new product TapBuy launch earlier this week. TapBuy is a mobile app and platform with a focus on creating a super-smooth mobile shopping experience as you have to enter your credit card / shipping information only once and can then use it across different stores (comparable to Amazon’s 1-click shopping experience).
But the TapBuy product really speaks to 2 larger opportunities for start-up entrepreneurs in the m-commerce space.
The first one is in building m-commerce infrastructure: in the same way that companies have figured out in the past year that the digital advertising infrastructure (ad serving, targeting / re-targeting) needs to be rebuilt for mobile as the existing web products are far from optimal for the mobile platform, m-commerce presents the same opportunity for the commerce vertical. The mobile check-out experience (that TapBuy focused on) is certainly one of the most broken pieces but there is clearly more new infrastructure to be built.
The second opportunity is around discovery: in the same way that news are now mostly consumed on mobile phones, commerce can also shift to mobile but requires a very different kind of shopping experience that is much more focused on discovery / serendipity than in a web environment (which is still largely driven by clear purchase intent / search). Tapdeals is a first attempt of KimaLabs for this problem in the deal space but again, this is still a mostly unserved area.
Looking forward to seeing more innovation in m-commerce in the upcoming years – it feels like very early days.
Version One
It’s been about a little over a month since I joined Version One and returned to early-stage venture after spending the past five years as a founder in the addiction treatment space. While a month is a short amount of time, it’s been fascinating to see how certain things have changed during my time away. […]
The first week of September is my VC anniversary. This milestone is always a great…
VC funds go through challenging times world-wide but the situation in Canada is probably worse…