The products of start-ups sometimes evolve so quickly that the communication of those changes falls behind – websites suddenly appear outdated and stale compared to the real story. This is how I felt when I looked at the w media ventures site a few weeks ago and decided that it was about time for a relaunch. w media had changed in quite a few ways over the past couple of years and the website was still telling a different story:
- While I was exclusively focused on consumer internet companies when I started in 2007, this focus has expanded to SaaS (GoInstant) and mobile (Flurry, Kima Labs, Rewardloop) start-ups since.
- A similar expansion happend in the geographical focus. While I originally only invested in the Pacific Northwest and Western Canada, 5 of my last 6 investments were either based in Eastern Canada, New York or the Silicon Valley.
- What has stayed the same is the focus on investing in passionate entrepreneurs with deep domain knowledge, great product and design instincts and a desire to change the world.
I hope that the relaunched website not only looks cleaner and more modern but also does a better job of explaining the focus, showcasing the w media ventures portfolio companies and communicating my thoughts. We are only at the beginning of the “Internet cycle” and it is extremely exciting to be a part of this next wave of innovation by investing in the best consumer internet, SaaS and mobile entrepreneurs throughout North-America.
P.S.: Big thanks to Christine Rondeau and her team at Bluelime Media for a job well done!
