It’s not easy to sell into an industry being disrupted
Looking to sell into an industry that’s currently undergoing disruption? At first glance, it sounds like a great idea. After all, companies getting disrupted are experiencing some very real challenges and pain points; they need to adapt quickly and could be looking for that silver bullet to save them. During my time at AbeBooks, I […]
If you need to pivot, pivot hard
For many startups, there comes a time when it becomes clear that things are not going exactly as you planned. You can read the writing on the wall that you haven’t found a product-market fit, and you’ve run out of ideas on how to get there. Typically, if you don’t see signs of traction after […]