The easiest path to growth and profit is up: why startups should focus on the long-tail
The easiest path to growth and profit is up, and the most deadly attacks come from below This quote from Clayton M. Christensen’s The Innovator’s Dilemma perfectly encapsulates how startups can find success over incumbents in their markets. Incumbents often look left, right, and above – yet sometimes they’re most vulnerable from below. The tiny market niches […]