Metrics that matter to social platforms (Part 3/3): measuring engagement by relationships
Over the past two weeks, we have introduced our social platform KPI dashboard to track the key metrics for social platform startups. We first covered the high-level metrics (such as DAU, MAU and stickiness) and then took a deeper dive into content engagement. When we talked about engagement, we related it to a specific action […]
Metrics that matter to social platforms (Part 2/3): Measuring engagement by content
Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and your stickiness ratio. In the […]
Marketplace KPI Dashboard
A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, inspired by our friend Christoph Janz at Point Nine Capital who created a KPI dashboard for early-stage SaaS, we have put together a KPI template for marketplaces. We recognize that every marketplace is different, but each […]