Go for passionate users, not a large sales force
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I […]
New investment: Edmodo, social learning network for teachers and students
Education is – besides health care – one of the verticals with the most amount of opportunity still left in the digital world. And still a lot of innovation in this space in the past few years was rather incremental (e.g. online test prep, language learning) than ground breaking. Things are starting to change and […]