It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant…
Entrepreneurship
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I […]
It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant…
It’s the age-old debate among start-up circles: which is more important to the success of…
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I do this with an inbound sales force or do I need to have people on the ground?
While figuring out a scalable maketing and sales approach is important, most start-ups forget that there is the much larger opportunity to have passionate users do the distribution for your company. This usually requires 3 things:
Version One
It’s been a while since I last wrote publicly about robotics, though it remains a core focus of my time in deep tech. Our previous post on the topic dates back to last July and given how quickly markets and technologies evolve (and how we naturally refine our thinking over time), it feels like the […]
If you’ve been reading our blog recently, you may have noticed that we updated our…
We’re excited to announce that our new and refreshed website is live! This update was…