Metrics that matter to social platforms (Part 2/3): Measuring engagement by content
Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and your stickiness ratio. In the […]
Metrics that matter to social platforms (Part 1/3)
A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. As we have been developing our investment thesis on social platforms, we want to provide the similar information and tools. There are […]
Marketplace KPI Dashboard
A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, inspired by our friend Christoph Janz at Point Nine Capital who created a KPI dashboard for early-stage SaaS, we have put together a KPI template for marketplaces. We recognize that every marketplace is different, but each […]
Understanding your data: the difference between correlation and conditional probability
In November, I introduced some basic statistics to help startups make sense of their data. Then last month, I described an engagement pyramid, which organizes a user’s behavior in a hierarchy. It helps you identify the highest level of user engagement so that you can allocate resources to achieve that outcome. For this blog post, […]
The engagement threshold: transforming one-time customers into repeat business
Are you focused on new sales or bringing in loyal, repeat customers? Whenever a business is completely dependent on new customers, it’s vulnerable. Not only are customer acquisition costs high, but new customers are just as likely to turn to any new competitor that enters the market. The better a company is at turning one-time […]