Posts Tagged: Engagement

Metrics that matter to social platforms (Part 2/3): Measuring engagement by content

Last week, we introduced our social platform KPI dashboard to help provide a framework for founders to think about their businesses and preempt the inevitable questions that arise during the fundraising process. In the first post, we talked about the high-level metrics to track – such as DAU, MAU, and…
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Understanding your data: the difference between correlation and conditional probability

In November, I introduced some basic statistics to help startups make sense of their data. Then last month, I described an engagement pyramid, which organizes a user’s behavior in a hierarchy. It helps you identify the highest level of user engagement so that you can allocate resources to achieve that…
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