What’s the right business model for your marketplace?
I recently came across a good story about pivoting and how hard it can be to find the right monetization model for your marketplace. Thumbtack is a platform that helps people find service professionals (photographers, painters, home contractors, movers, etc.). My friend (and Thumbtack CEO) Marco Zappacosta described how the company first tried transaction fees, then a […]
Is the Freemium Model the Future of Marketplaces?
The Freemium Model, where a vendor offers both a free and paid version of the product, has become the de facto business model for many SaaS companies. Freemium makes general usage free, while monetizing the heaviest users through premium features. This model has proven to work well for consumer apps like Spotify as well as […]
Does free/freemium work in the enterprise?
When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? For consumer apps, this question has been answered (or mostly answered): the best approach is to offer a free service to help attract and retain users. As Fred Wilson put […]