Does your product pass the toothbrush test?
Repeat usage is one of the most important success factors for building a large, stand-alone company. It’s hard to grab people’s mindshare and create a loyal user base when people only need to use your product or service occasionally. One of the best metaphors I’ve come across to describe this reality is Google’s “toothbrush test” […]
Why Google became so successful – reviewing Steven Levy’s “In The Plex”
I just finished reading “In The Plex”, Steven Levy‘s book on Google, and can highly recommend it to anybody who wants to better understand Google’s success. While many things are not completely new if you have followed the company for a while, the systematic recount of Google’s history and the decisions they have taken along […]