Posts Tagged: Metrics

The data we use to evaluate marketplace traction

At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are…
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How to evaluate launch success?

For every start-up, launch day is THE big day. The day you have been working for over weeks and months, the day that you are finally showing your “baby” to the world. And while you are excited to get feed-back from users and customers, you are also asking yourself how…
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