The easiest path to growth and profit is up: why startups should focus on the long-tail
The easiest path to growth and profit is up, and the most deadly attacks come from below This quote from Clayton M. Christensen’s The Innovator’s Dilemma perfectly encapsulates how startups can find success over incumbents in their markets. Incumbents often look left, right, and above – yet sometimes they’re most vulnerable from below. The tiny market niches […]
How to evaluate launch success?
For every start-up, launch day is THE big day. The day you have been working for over weeks and months, the day that you are finally showing your “baby” to the world. And while you are excited to get feed-back from users and customers, you are also asking yourself how success at launch day looks […]