Marketing has never been harder than it is today
There are more start-ups being launched than ever before, while at the same time there are more ways to reach an audience. As a result, consumers and companies alike are being bombarded with marketing messages…whether it’s in a social media newsfeed, in an email inbox, or through content marketing. Cutting through that noise has become […]
The stream is broken
One of the key innovations in social media was Facebook’s newsfeed and it transformed the site from a social network built around profiles to a truly engaging communication platform. But as every site with a focus on social has adopted a feed, the noise seem to have reached an unproductive level. No viral marketing strategy […]
Search Engine Optimization versus Social Media Marketing
Image by dannysullivan via Flickr In the past couple of months many people started claiming that Social Media Marketing is becoming more important than search engine optimization. While there is no doubt about the fact that Twitter, Facebook et al. are driving an increasing amount of traffic to websites, it is also not as simple […]
New investment: Summify, a social news reader
August seems to be “funding announcement month” so after Empire Avenue and Barcode Hero, here comes a 3rd new investment: Summify is a social news reader that addresses the information overflow we all are experiencing with the explosion of social media. What that exactly means is best described by the Summify team on their blog: […]
New investment: Empire Avenue, the world’s first influence stock market
Image via CrunchBase With the explosion of social media in the past few years, we now have millions of people broadcasting and curating information on a daily basis, making personal recommendations and endorsements to their friends and followers and creating personal brands on the Internet. But with that explosion of small “media outlets” it is […]