The stream is broken
One of the key innovations in social media was Facebook’s newsfeed and it transformed the site from a social network built around profiles to a truly engaging communication platform. But as every site with a focus on social has adopted a feed, the noise seem to have reached an unproductive level. No viral marketing strategy […]
Search Engine Optimization versus Social Media Marketing
Image by dannysullivan via Flickr In the past couple of months many people started claiming that Social Media Marketing is becoming more important than search engine optimization. While there is no doubt about the fact that Twitter, Facebook et al. are driving an increasing amount of traffic to websites, it is also not as simple […]
New investment: Summify, a social news reader
August seems to be “funding announcement month” so after Empire Avenue and Barcode Hero, here comes a 3rd new investment: Summify is a social news reader that addresses the information overflow we all are experiencing with the explosion of social media. What that exactly means is best described by the Summify team on their blog: […]
Build your own (site-specific) social graph
Facebook‘s success in building out the social graph is exciting and scary at the same time. Exciting as it has turned social into one of the key growth drivers of the web, scary as one company seems to control the “social infrastructure” that we all want to build companies on. I am pretty sure that […]
Is the “Third Wave” here or is this just another step in the Internet’s evolution?
Michael Arrington has argued at the occasion of the launch of his new Techcrunch Disrupt conference that a “third wave” in the evolution of technology is here. With personal computing being the first wave and the Internet the second, he claims that the growing importance of social, mobile and new forms of commerce is revolutionary […]