Understanding your data: the difference between correlation and conditional probability
In November, I introduced some basic statistics to help startups make sense of their data. Then last month, I described an engagement pyramid, which organizes a user’s behavior in a hierarchy. It helps you identify the highest level of user engagement so that you can allocate resources to achieve that outcome. For this blog post, […]
How to start making sense of your data
Now more than ever, companies are collecting large amounts of data at a high frequency. This is thanks to cheap storage and a multitude of tools available to automate the process (i.e. Google Analytics, Flurry, Mixpanel, etc.). While collecting data is one thing, finding meaning or actionable insights is another task altogether. Over the past […]