In November, I introduced some basic statistics to help startups make sense of their data. Then last month, I described an engagement pyramid, which organizes a user’s behavior in a hierarchy. It helps you identify the highest level of user engagement so that you can allocate resources to achieve that…

Now more than ever, companies are collecting large amounts of data at a high frequency. This is thanks to cheap storage and a multitude of tools available to automate the process (i.e. Google Analytics, Flurry, Mixpanel, etc.). While collecting data is one thing, finding meaning or actionable insights is another…