RBC came out with a very interesting analysis today that looked at how much Facebook…
Entrepreneurship
One of the key innovations in social media was Facebook’s newsfeed and it transformed the site from a social network built around profiles to a truly engaging communication platform. But as every site with a focus on social has adopted a feed, the noise seem to have reached an unproductive level. No viral marketing strategy […]
RBC came out with a very interesting analysis today that looked at how much Facebook…
As social has become integral part of how web product are built these days, every…
One of the key innovations in social media was Facebook’s newsfeed and it transformed the site from a social network built around profiles to a truly engaging communication platform. But as every site with a focus on social has adopted a feed, the noise seem to have reached an unproductive level. No viral marketing strategy is complete without a site encouraging their users to push updates to their social networks, tools help to cross-post easily (e.g. Twitter stream into Facebook) or re-post several times (apparently between 2-4 times is ideal) and breaking news situations clock the social stream with duplicates. No wonder that even the time of the day matters if your social signal is being heard or not.
All this unfiltered noise makes it harder and harder to find the really good stuff within a social stream and the opportunity seems to be shifting away from publishing to curation. Facebook has done a very good job with EdgeRank but as social services multiply we need better tools that do this across different sites (perhaps based on vertical-specific approaches) and take all social signals into account to determine what is relevant for me and cut out the noise and spam. I am excited about the progress that my portfolio company Summify has made over the last little while – their Email Digest product sends you a daily newsletter with the top stories from your Google Reader, Facebook and Twitter accounts (and the quality speaks for itself) but I would love to see more approaches to curation and filtering that brings productivity back to the social stream.
Portfolio
It’s hard to believe we’re already three quarters into the year. At V1, we’re all about finishing strong, and Q3 gave us plenty of reasons to be excited about what’s ahead. As always, we’ve rounded up a quick snapshot of the action across our portfolio from the past quarter: Funding announcements We welcomed TRIC Robotics […]
The V1 family kicked off the new year with fresh energy and no shortage of…
Fall is in the air and we are heading into the last quarter of 2023.…