Michael Arrington's post about search optimized content creation ("The end of hand crafted content") started…
Entrepreneurship
Image via CrunchBase With Demand Media filing for their long-expected IPO last week, the discussion around scalable content generation platforms (or “content farms” as critics of those models prefer to call them) is back in full swing. As an investor in Suite101 (the third-largest platform behind Demand Media and Yahoo‘s Associated Content), I have been […]
Michael Arrington's post about search optimized content creation ("The end of hand crafted content") started…
It took some time but W Media Ventures now has a website. Apart from providing…
With Demand Media filing for their long-expected IPO last week, the discussion around scalable content generation platforms (or “content farms” as critics of those models prefer to call them) is back in full swing. As an investor in Suite101 (the third-largest platform behind Demand Media and Yahoo‘s Associated Content), I have been watching the space evolve over time and getting to understand and appreciate the business model behind these platforms. Since the Wired article on Demand Media last year a lot of the discussion in blogs has however solely focused on the algorithms versus humans topic with some people even calling for the “death of hand-crafted content“. What was discussed much less is the fact that these new content generation models provide crucial solutions for media companies in an Internet age characterized by fragmentation of audiences, high demand for long-tail content and increased performance-based monetization. There are 5 key differences that make platforms like Demand Media, Associated Content or Suite101 superior to traditional media platforms for generating high-quality content in a scalable way:
Content generation platforms are often seen as pure search engine plays. And while it is certainly true that they all get a significant share of their traffic from Google and Co., I would argue that the long-term vision of all those platforms is a much broader one: to build up the largest talent pool of passionate contributors that can create highly targeted, high quality media experiences in the most efficient and scalable way, delivering value for readers, advertisers and contributors alike.
I personally think that this is how media will be created in the Internet age.
Version One
It’s been about a little over a month since I joined Version One and returned to early-stage venture after spending the past five years as a founder in the addiction treatment space. While a month is a short amount of time, it’s been fascinating to see how certain things have changed during my time away. […]
The first week of September is my VC anniversary. This milestone is always a great…
VC funds go through challenging times world-wide but the situation in Canada is probably worse…