New investment: Sparkbuy, the Kayak for consumer electronics

In the same way that e-commerce has not innovated for almost a decade until the recent flood of innovation (flash sales, group buying, mass customization, social commerce), price comparison engines still work very similarly to how they were originally designed during the days of the web 1.0. So it is time to shake things up a bit in this vertical. In comes Sparkbuy, a shopping engine that wants to be a “Kayak for consumer electronics”. The site makes it really easy for consumers to compare laptops based on the criteria which are important to you. The secret sauce: a simple UI and the most complete and comprehensive database of laptops. Sparkbuy is currently in private beta but will open up to the public early in the New Year and plans to soon add televisions as well.

Besides being excited about the space, I am even more excited about working with Dan Shapiro. Dan previously founded Ontela (which merged with Photobucket last year) and is one of the most talented entrepreneurs Seattle has. So let’s go and build a great company!

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