How to start making sense of your data
Now more than ever, companies are collecting large amounts of data at a high frequency. This is thanks to cheap storage and a multitude of tools available to automate the process (i.e. Google Analytics, Flurry, Mixpanel, etc.). While collecting data is one thing, finding meaning or actionable insights is another task altogether. Over the past […]
Search Engine Optimization versus Social Media Marketing
Image by dannysullivan via Flickr In the past couple of months many people started claiming that Social Media Marketing is becoming more important than search engine optimization. While there is no doubt about the fact that Twitter, Facebook et al. are driving an increasing amount of traffic to websites, it is also not as simple […]