The only 2 ways to build a $100 million business
With tens of thousands of new start-ups being created every year, the potential of a company to truly scale and become a large, stand-alone business is more crucial than ever before. A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. So most early-stage VCs have […]
Go for passionate users, not a large sales force
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I […]