Sales 3.0: evolution of the software sales function
It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant a large “boots on the ground” field sales team who knew how to wine and dine the right individuals and stakeholders. With the emergence of SaaS, the sales process became more transactional and less about relationships. With software products at […]
How to keep founders around after an acquisition
Facebook, Google, Salesforce, Twitter…all the top players in Silicon Valley want to get their hands on the best talent around. That’s why we’ve seen example after example of “acqui-hires” in the past few years as well as some very large acquisitions where a big driver was the talent behind a start-up (e.g. Nest, Beats). However, only a […]
The programmable web and the future of platforms
Virtually every start-up dreams of becoming a platform at some stage. After all, it is the most powerful position in the ecosystem. What has been the one rule to becoming a platform? Develop a killer app that gets you to scale: and then open up the platform once your reach is attractive enough for other developers […]
Go for passionate users, not a large sales force
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I […]