Announcing our investment in Peaze, Web3 onboarding simplified

Web3 is the future of the Internet, but when it comes to mainstream usability, there’s still a lot of work to be done. Despite all the technical progress made over the years, crypto remains niche relative to the five billion+ monthly active users on the Internet.

A key problem is that onboarding new users is still a jarring experience that necessitates a massive learning curve…you need to download a crypto wallet like Coinbase Wallet or Metamask, then purchase crypto to fund the wallet, etc. It still lacks the practical usability of Web 2 and is a major friction point for mainstream users.

That’s why we’re excited to announce that we are leading a $2.1 million seed round for Peaze, a developer platform that simplifies Web3 onboarding.

Peaze gives developers an SDK that enables frictionless Web3 user experiences through familiar authentication and payment methods, making Web3 UX indistinguishable from Web2. Users can basically operate on-chain with just an email and credit card. The immediate roadmap includes EVM compatible chains, with the intent of supporting all major blockchain development ecosystems. By simplifying onboarding, Peaze helps eliminate significant points of friction, so Web3 applications can serve the billions of non-crypto natives.

Today Peaze is officially launching their product. We’re so proud to officially welcome them to the team!

To learn more about Peaze, check out and @peaze on Twitter.

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