It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant…
Entrepreneurship
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I […]
It’s widely accepted that SaaS has permanently changed software sales. Enterprise software sales once meant…
It’s the age-old debate among start-up circles: which is more important to the success of…
One of the key questions for every start-up in the B2B space is the go-to-market strategy and the natural initial focus is always on creating a scalable sales and marketing process. How do I create qualified leads at the right costs? How do I move these leads to opportunities and then paying customers? Can I do this with an inbound sales force or do I need to have people on the ground?
While figuring out a scalable maketing and sales approach is important, most start-ups forget that there is the much larger opportunity to have passionate users do the distribution for your company. This usually requires 3 things:
Data / AI / ML
This November marks three years since the launch of ChatGPT. That moment brought AI into the mainstream, with large language models (LLMs) seen as the breakthrough technology powering it. Since then, innovation in AI has been relentless — perhaps one of the fastest cycles we’ve ever witnessed in tech. It’s worth pausing to reflect on […]
It’s hard to believe that it has been three years since my first day at…
“It takes 10 years and $30m to become a great investor.” This quote has stuck…