One thing that we investors always look for in entrepreneurs is deep domain knowledge paired with an extreme passion for the product. And it is hard to find somebody more knowledgeable and passionate about fashion jewelry than Chantel Waterbury, the CEO and founder of Chloe & Isabel. Chantel has worked more than a decade for brands like Cartier, Tiffany and Co., and Van Cleef and Arpels and has developed jewelry for almost every major retailer in the United States – talk about deep, deep domain knowledge. Her start-up, Chloe & Isabel, is set to revamp the direct sales industry in the fashion jewelry space (and $100+ billion industry worldwide) through a direct sales platform that provides sellers with personalized store fronts and the ability to make data driven recommendations.

It is a big opportunity and I am very excited to be part of it – looking forward to working again with First Round Capital, one of the lead investor in the Chloe & Isabel financing, and – most importantly – Chantel and her team!

P.S.: If you live in NYC and would like to get a chance to join Chloe & Isabel’s launch party this week, here is your chance.

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• With impressive backers, Chloe + Isabel offers women a new direct sales platform (thenextweb.com)
• And now for something a little different: First Round portfolio company chloe + isabel launches [#frc] (thisisgoingtobebig.com)