Unbounce makes building, publishing and A/B testing of landing pages super-easy. It does not require any IT involvement and puts the marketer into the driver seat. This makes the product so successful and is the basic SaaS value proposition: let the user be the buyer and offer him a risk-free monthly subscription plan.
I have watched the team over the years bootstrapping their business – heads-down building product, listening to customers and building a great reputation in the marketplace. Now they felt it was the right time to raise money to scale the business even faster and they assembled a top notch group of investors led by Mark MacLeod from Real Ventures.
I really hope that many other start-ups look at Unbounce as a role model for their focus on solving a real problem, understanding customer needs and building a great product. Congrats, Unbounce team, well done – excited to be aboard!
P.S.: Funding announcement happened 2 weeks ago but only got around to blogging about it now.
- Canada – land of SaaS? (wmediaventures.com)