Our latest investment: Shift Messenger, a communication tool designed for hourly workers

With more and more messaging platforms emerging, members within groups and communities are more likely to communicate across multiple platforms (SMS/iMessage, Whatsapp, WeChat, Facebook messenger, etc.), and therefore, in a less consistent and disparate manner.  As a result, we feel there is a great opportunity for startups to provide a…
Read more

What’s the right business model for your marketplace?

I recently came across a good story about pivoting and how hard it can be to find the right monetization model for your marketplace. Thumbtack is a platform that helps people find service professionals (photographers, painters, home contractors, movers, etc.). My friend (and Thumbtack CEO) Marco Zappacosta described how the company first…
Read more

The data we use to evaluate marketplace traction

At Version One, we love marketplaces and platforms. Over 50% of our portfolio companies fall into this category including our recent investments in Headout (a mobile-first marketplace for last-minute travel experiences) and VarageSale (a mobile-first community-driven Craigslist). We’re often asked what we look for in a marketplace. While there are…
Read more